The WeShyft Team

Dr. Colin Bien

Founder & CEO

Colin is passionate about sustainable business models, transformation processes and impact. He founded two social businesses and has been a consultant for CSR and sustainability. He also talks about change and sustainability on his podcast.


Founder & CTO

Urs has over 20 years of experience in the digital world. As the founder of a tech startup and as a consultant for BI and Controlling, he brings entrepreneurial experience and technical expertise to the table. He has the ability to identify digital potential and implement solutions. He is the tech guy in the team.



Jan has a passion for web applications and online marketing. In countless projects he has brought digital ideas to life, developed frontends and launched powerful applications. At our company, he applies this experience to the development of our tools.

Mike Tamayo

UI/UX Design

Mike loves digital products, design and brands. For many years, he has therefore combined user experience and design to create outstanding user experiences. At WeShyft, he leaves his mark on graphics, images, text blocks, buttons and anything else that turns dry sustainability data and information into visual eye candy.

Shahidul Alam

ESG & Climate Change Expert

Shahidul is a data scientist with a passion for climate and other ESG issues. He has previously worked as an environmentalist at UNHCR and the UN World Food Program, as well as an ESG analyst at various companies. At WeShyft, he uses this experience in benchmarking and ESG scoring.


ESG / Sustainability Expert

Marlon begeistert alles was mit Umwelt und Naturschutz zu tun hat. Er hat bereits ein nachhaltiges Unternehmen im Nahrungs-mittelbereich aufgebaut und strebt nach zukunftsfähigen Lösungen mittels verant-wortungsbewusstem Wirtschaften. Bei WeShyft bringt er seine Expertise im ESG-Bereich ein und konstruiert und betreut die Kriterienkataloge im Tool.

Carla marsland

Working Student

Carla studies Sustainability Economics and Management at the University of Oldenburg. Previously, she completed a bachelor's degree in International Business and Management. At WeShyft, Carla's responsibilities include building a library of measures that helps companies find the next step in their sustainable transformation. 

Meike Staecker

Working Student

Meike studies Sustainability Economics and Management at the University of Oldenburg. She also previously completed a bachelor's degree in sustainability economics in the same university. At WeShyft, Meike is responsible for building a library of measures that helps companies find the next step in their sustainable transformation. 

The WeShyft Advisory Board

Sonja Westphal - WeShyft Beirat
WeShyft Beirat - Sönke Burkert
Maya Hennerkes

ESG Expert @ Europäische Bank für Wiederaufbau und Entwicklung

Maya is a sustainable finance expert with nearly 20 years of experience. She is Director of Green Finance in the Climate Strategy and Implementation Department at the European Bank for Reconstruction and Development. Previously, she led ESG work with financial institutions and private equity funds there. Former professional positions brought her to the Inter-American Development Bank in Washington DC, and Bloomberg L.P. in London. Maya holds an Executive Masters in Public Administration from the Hertie School of Governance in Berlin, and previously studied Economics, Political Science and Latin American Studies in Cologne, Seville and Granada.


Sonja Westphal - WeShyft Beirat
Sonja Westphal

Supply Chain Expert @ SUSTIFY

Sonja is an expert in sustainable supply chain management with over 10 years of experience. She founded the eLearning platform SUSTIFY, which offers low-threshold and intelligent learning opportunities for workers in Asian production sites. Sonja's mission is to support capacity building in these supply chains, ensuring that sustainability is not just a social buzzword, but a genuine concept that is understood and embraced at the core of global supply chains.

WeShyft Beirat - Sönke Burkert

Serial Entrepreneur & Investor 

Sönke founded his first digital agency at the age of 18, managing websites and CRM systems for small and medium-sized businesses. The agency was sold in 2009 to start Affiliprint, a voucher service provider, with which he became one of the winners of Europe's most endowed founder award in 2011 - Enable2Start from the Financial Times Deutschland. Today, Sönke is a managing partner of Hilfswerft gGmbH, which promotes social entrepreneurship and sustainable consumption in Germany through educational work. Sönke is also active as an investor, advising companies on the development of digital strategies and supporting early-stage founders. He is active as a volunteer in various non-profit initiatives.